Company profile
WYCON COSMETICS IS AN ITALIAN BRAND BORN IN 2009 FROM AN INTUITION OF GIANFRANCO SATTA, ENTREPRENEUR AND HISTORICAL DISTRIBUTOR IN THE SECTOR OF FEMALE COSMETICS AND RAFFAELLA PAGANO, PRODUCT MANAGER, DEEP KNOWLEDGE OF THE WORLD MAKE-UP AND BODY CARE.
“An important growth path, based on a philanthropic mission.
What matters most about a trip is to never stop traveling.”
The idea behind the project was simple but complex at the same time: to break the mold of the cosmetics market, characterized exclusively by brands that offer products at exorbitant prices, to offer everyone the opportunity to purchase collections of Make-Up, Skin High quality Care and Body Care, at the right price and accessible to all. The experience in the sector, the knowledge of the entire production chain and beauty trends, were the basis for creating a retail concept that would satisfy the desires of consumers every day: intuition led to the elimination of expensive intermediate steps. between producer and consumer, investing in the quality of textures and skinfeels while maintaining a very competitive market positioning.
Why overpay for a product when it really doesn't deserve it? This was the question to which WYCON cosmetics answered with the birth of the first store, offering a totally Made in Italy collection. Response so appreciated by consumers that the brand became one of the market leaders currently present in Italy with more than 200 single-brand stores in the main cities, in addition to the presence in Portugal, Greece, Romania, France, Kosovo, Russia, Kazakhstan, Lebanon, Serbia , Malta, Switzerland, Georgia and the Middle East.
“The experience of the partners who founded the brand.
The passion of the team that gave life to their vision.”
TIMELINE
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2009
Foundation
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2012
Start up of a franchising project
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2014
100 stores reached
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2016
49% growth vs 2015
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2015
First openings abroad
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2014
Rebranding & new logo
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2017
Over 200 shops
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2018
Opening in Lebanon and opening in the middle east
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2019
Opening in the Arab Emirates
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2019
180% growth vs 2015
OUR PHILOSOPHY
SHOW THE WORLD WHO YOU ARE
Make-up does not hide, rather it reveals your personality. It offers the courage to be yourself.
We want make-up to strengthen your character, give you the confidence to break the mold.
May our mascara accompany you as you look at your goals.
May our lipstick give you the courage to capture that kiss you want.
May our blush be there to cover shyness for an unexpected compliment.
“Show the world who you are, fearlessly, and don't hide, ever.”
NO ONE EXCLUDED
For too long, make-up has NOT been considered for everyone. THE REVOLUTION is underway, the make-up has changed and expresses infinite personalities. Beauty has no prejudices, it is universal and democratic.
“NO ONE EXCLUDED.”
Not just a claim but a real BEAUTY REVOLUTION that gives voice to all MAKE-UP LOVERS
For those who have indulged their passion for make-up, upsetting the rules
For those who have discovered a new way to smile in a lipstick
For those who live against the opposite current and in a mascara has found the courage to show who they really are.
CORPORATE SOCIAL RESPONSIBILITY
The Heart of Beauty is the charity project launched in 2015 by WYCON cosmetics to support and finance social projects. An emotional container declined in seasonal capsules able to help concretely non-profit organizations active on the Italian territory. A concrete role played by the brand, to give strength to those who experience difficult moments, so that they have the determination to get up and not stop, despite difficulties that life sometimes holds. The Heart of Beauty was born from an ethical need expressed by the founders: it is no longer possible for a brand to behave as a reality in its own right, nor to think only in terms profit; companies are made up of people, emotions have an important weight and human relationships, a fundamental value.
“From this need, Wycon will try to be ever closer to you friends, to thank you for the trust you place in our brand every day by choosing our products.”
